Product of the Year (POY) USA stands as the largest consumer-voted award globally for product innovation. This prestigious recognition helps consumers identify top-quality products within their market while honoring manufacturers for their commitment to excellence and innovation. Each year, POY invites entries from consumer brands that showcase industry advancements. The POY USA seal is supported by a survey conducted by Kantar, a renowned global leader in product innovation research, gathering insights from 40,000 consumers.
Congratulations to the Dial, Persil, and Schwarzkopf brands for being named 2025 Product of the Year USA winners!
Dial Healthy Hydration Body Wash – Winner in the Body Wash Category
The latest Dial Healthy Hydration Body Wash is designed to deliver a powerful combination of deep cleansing and intense hydration. Its unique formula leaves skin feeling refreshed and nourished after just one use. Infused with Shea Butter Extract, Coconut Milk, and Hyaluronic Acid, this body wash contains 50% more moisturizing ingredients than Dial Spring Water Body Wash. Aligned with the brand's commitment to promoting confidence and well-being, Dial Healthy Hydration ensures a superior clean with every use. Additionally, the product is Dermatologist Tested, pH Balanced, Paraben-Free, and certified cruelty-free by the Leaping Bunny program. With an array of new launches catering to both men and women, Dial continues to enhance consumer experiences and redefine personal care.
"We are honored to have Dial Healthy Hydration recognized as the 2025 winner in the Body Wash category by Product of the Year," said Allison Feldman, Vice President of Marketing at Henkel.
"At Dial, we strive to develop products that provide an exceptional clean while also empowering consumers. Through consumer insights, we discovered a strong demand for body wash that delivers both effective cleansing and hydration. We take great pride in our new Healthy Hydration range, ensuring high-quality personal care remains accessible to all. We look forward to leveraging the highly regarded Product of the Year seal in our upcoming marketing and sales initiatives, guiding shoppers toward a product trusted by 40,000 real consumers."
Persil Activewear Clean – Winner in the Laundry Category
Designed specifically for athletic wear while also being effective on all fabric types, Persil Activewear Clean combats body oils, sweat, and odors while helping maintain the shape and elasticity of garments. This breakthrough variant marks a first for the brand, launching alongside refreshed branding and additional product variations in 2024.
"At Persil, we understand how much consumers value their clothing, and with the increasing popularity of athletic and synthetic wear, we recognized an opportunity to enhance the laundry aisle by offering a specialized solution," said Matt Kutnick, Marketing Director of Persil. "Persil Activewear Clean is formulated to preserve the delicate structure and stretch of performance wear while keeping colors and whites vibrant, ensuring consumers always look and feel their best. Our goal is to provide a premium clean that also cares for the garments our customers cherish."
Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray – Winner in the Beauty Category
The Schwarzkopf Keratin Root Permanent Color delivers complete gray coverage in just 10 minutes, revitalizing hair roots and enhancing overall hair health. This innovative kit features the brand's exclusive bond-enforcing technology and a salon-inspired, three-sided brush for precise application.
Schwarzkopf Keratin Root Temporary Color & Thickening Spray, enriched with Keratin and Vitamin E, offers instant gray coverage with a scalp-friendly, non-irritating, ammonia-free formula. Its lightweight, non-sticky application ensures seamless color coverage without mess, drying quickly and washing out with the next shampoo.
"We are honored to have Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray recognized as 2025 Product of the Year winners," said Christopher McClement, Senior Vice President of Marketing at Henkel Consumer Brands USA.
"Schwarzkopf has continuously evolved over the past century, and our Keratin Root product line reflects our dedication to research and development, bringing consumers innovative and high-performing hair care solutions. We take pride in this prestigious recognition, and the Product of the Year red seal will serve as a trusted mark of quality and innovation for our consumers who seek reliable and effective hair color products."
Congratulations to the Dial, Persil, and Schwarzkopf brands for being named 2025 Product of the Year USA winners!
Dial Healthy Hydration Body Wash – Winner in the Body Wash Category
The latest Dial Healthy Hydration Body Wash is designed to deliver a powerful combination of deep cleansing and intense hydration. Its unique formula leaves skin feeling refreshed and nourished after just one use. Infused with Shea Butter Extract, Coconut Milk, and Hyaluronic Acid, this body wash contains 50% more moisturizing ingredients than Dial Spring Water Body Wash. Aligned with the brand's commitment to promoting confidence and well-being, Dial Healthy Hydration ensures a superior clean with every use. Additionally, the product is Dermatologist Tested, pH Balanced, Paraben-Free, and certified cruelty-free by the Leaping Bunny program. With an array of new launches catering to both men and women, Dial continues to enhance consumer experiences and redefine personal care.
"We are honored to have Dial Healthy Hydration recognized as the 2025 winner in the Body Wash category by Product of the Year," said Allison Feldman, Vice President of Marketing at Henkel.
"At Dial, we strive to develop products that provide an exceptional clean while also empowering consumers. Through consumer insights, we discovered a strong demand for body wash that delivers both effective cleansing and hydration. We take great pride in our new Healthy Hydration range, ensuring high-quality personal care remains accessible to all. We look forward to leveraging the highly regarded Product of the Year seal in our upcoming marketing and sales initiatives, guiding shoppers toward a product trusted by 40,000 real consumers."
Persil Activewear Clean – Winner in the Laundry Category
Designed specifically for athletic wear while also being effective on all fabric types, Persil Activewear Clean combats body oils, sweat, and odors while helping maintain the shape and elasticity of garments. This breakthrough variant marks a first for the brand, launching alongside refreshed branding and additional product variations in 2024.
"At Persil, we understand how much consumers value their clothing, and with the increasing popularity of athletic and synthetic wear, we recognized an opportunity to enhance the laundry aisle by offering a specialized solution," said Matt Kutnick, Marketing Director of Persil. "Persil Activewear Clean is formulated to preserve the delicate structure and stretch of performance wear while keeping colors and whites vibrant, ensuring consumers always look and feel their best. Our goal is to provide a premium clean that also cares for the garments our customers cherish."
Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray – Winner in the Beauty Category
The Schwarzkopf Keratin Root Permanent Color delivers complete gray coverage in just 10 minutes, revitalizing hair roots and enhancing overall hair health. This innovative kit features the brand's exclusive bond-enforcing technology and a salon-inspired, three-sided brush for precise application.
Schwarzkopf Keratin Root Temporary Color & Thickening Spray, enriched with Keratin and Vitamin E, offers instant gray coverage with a scalp-friendly, non-irritating, ammonia-free formula. Its lightweight, non-sticky application ensures seamless color coverage without mess, drying quickly and washing out with the next shampoo.
"We are honored to have Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray recognized as 2025 Product of the Year winners," said Christopher McClement, Senior Vice President of Marketing at Henkel Consumer Brands USA.
"Schwarzkopf has continuously evolved over the past century, and our Keratin Root product line reflects our dedication to research and development, bringing consumers innovative and high-performing hair care solutions. We take pride in this prestigious recognition, and the Product of the Year red seal will serve as a trusted mark of quality and innovation for our consumers who seek reliable and effective hair color products."