The latest episode of 3BL’s ‘What the...?’ video series explores one of the most pressing challenges businesses face today: trust. With stakeholders expecting greater transparency and accountability, brands must rethink how they establish credibility—or risk losing their audience.
This discussion features insights from John Harper, CEO of FSG, and Noa Gafni, Managing Director of FSG, as they examine what fosters consumer confidence, how businesses can manage reputational risks, and why trust is now essential for sustainability and social impact.
Harper emphasizes the importance of demonstrating tangible outcomes: "Building trust comes from effectively communicating the impact of your efforts—not just for your business, but for the communities, customers, and stakeholders you serve."
Key Takeaways from the Episode:
Trust must be earned – Consumers and stakeholders expect actions and evidence, not just promises. Authenticity is key – Audiences can detect insincere efforts; meaningful impact matters. Transparency strengthens credibility – Being open about challenges fosters resilience and trust. Trust drives success – Companies that prioritize trust benefit from stronger engagement and customer loyalty. This discussion features insights from John Harper, CEO of FSG, and Noa Gafni, Managing Director of FSG, as they examine what fosters consumer confidence, how businesses can manage reputational risks, and why trust is now essential for sustainability and social impact.
Harper emphasizes the importance of demonstrating tangible outcomes: "Building trust comes from effectively communicating the impact of your efforts—not just for your business, but for the communities, customers, and stakeholders you serve."
Key Takeaways from the Episode:
Gafni highlights the broader impact of trust, stating, “If businesses can rebuild trust with communities, employees, customers, investors, and stakeholders, it will lead to widespread, systemic change.”
Watch the full episode here and know more.
Watch the full episode here and know more.