Yum China Holdings, Inc. recently held a Public Welfare Awareness Event in Hangzhou, during which KFC China announced the expansion of its corporate social responsibility (CSR) initiatives. These initiatives cover various areas, including support for the disadvantaged, environmental preservation, and food waste reduction. The event was attended by Guo Jingjing, Olympic Champion and KFC China's first Goodwill Ambassador.
According to Joey Wat, CEO of Yum China, giving back to society is deeply ingrained in their culture. They actively support causes that have a positive impact on the communities they serve. Their goal is to create a platform that inspires people to unite with a shared purpose and make a difference in their community.
Warton Wang, General Manager of KFC China, stated that KFC China will utilize its extensive restaurant network to further its social responsibility initiatives. They will particularly focus on supporting the disadvantaged, promoting sustainability and climate action, and advocating for healthy lifestyles.
During the event, KFC China announced the following expanded CSR initiatives:
The "KFC Little Migratory Bird Fund," a collaboration between KFC China and the China Children and Teenagers' Fund, will undergo significant enhancements. The fund aims to provide increased support for underprivileged children facing challenges such as poverty and disabilities. Since 2016, the fund has been promoting the physical and mental development of left-behind children through reading, sports, and arts activities nationwide. By the end of 2024, KFC China aims to offer financial assistance to 1,000 children and organize 200 caring and companionship activities. KFC China introduced a reusable serving basket made from coffee grounds, derived from KFC's operations, to promote climate action. Initially available in 1,500 KFC restaurants across Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, the baskets will gradually be introduced in all restaurants nationwide. Additionally, KFC China is committed to introducing more carbon-neutral products through forest planting initiatives in key areas, supporting environmental protection and restoration. KFC China will expand its Food Bank Program, which redistributes surplus food from its stores for free. By the end of 2023, the program aims to be available in over 700 stores across more than 100 cities, doubling its reach from the previous year. This program helps reduce food waste and greenhouse gas emissions. According to Joey Wat, CEO of Yum China, giving back to society is deeply ingrained in their culture. They actively support causes that have a positive impact on the communities they serve. Their goal is to create a platform that inspires people to unite with a shared purpose and make a difference in their community.
Warton Wang, General Manager of KFC China, stated that KFC China will utilize its extensive restaurant network to further its social responsibility initiatives. They will particularly focus on supporting the disadvantaged, promoting sustainability and climate action, and advocating for healthy lifestyles.
During the event, KFC China announced the following expanded CSR initiatives:
Throughout its 36 years in mainland China, KFC China has maintained a strong commitment to social responsibility. With a vast network of over 9,200 stores across 1,800 cities, the company strives to leverage its extensive reach as a powerful platform for engagement. Its focus is on supporting the disadvantaged, environmental protection, and fostering a more compassionate society.
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