Del Monte Foods is collaborating with Alliance for a Healthier Generation (Healthier Generation) to help Americans reach their nutrition goals in the new year through its Choose Good Do Good program, which launches this month in retailers nationwide. The program contributes to the organizations' joint initiative "Nourishing Families by Nourishing Schools," which aims to improve the well-being of youth and communities across the United States.
Consumers can purchase Del Monte Foods products at a lower cost while supporting nutrition programming for youth across the United States through the Choose Good Do Good program. Throughout January and February, each qualifying purchase of Del Monte Foods products at participating retailers receives a discount and contributes to Healthier Generation's mission of providing nutrition resources to students at 3,000 schools across the United States.
Ahold, Military, Publix, Shipt, Target, UNFI/Cub Foods, Wakefern, and Walmart are among the retailers taking part.
Every year, one of the most popular New Year's resolutions is to live a healthier lifestyle. However, according to Edith Cowan University research, the average American abandons their resolution just one month into the new year. The Choose Good Do Good programme aims to help Americans achieve their goals by making nutritious eating fun and affordable.
“It’s so important that youth and families have the resources they need to choose nutritious food options,” said Bibie Wu, Chief Marketing Officer for Del Monte Foods.
“The Choose Good Do Good campaign is designed to support kids and adults alike in turning their New Year’s resolutions into empowering experiences that support their own, and others’ well-being.”
Del Monte Foods' collaboration with Healthier Generation advances its Growers of GoodTM mission of making nutritious foods more accessible to all by making nutritious foods more accessible to all. Del Monte Foods pledged a $5 million commitment over the next ten years in September 2022 to nourish the physical, mental, and social-emotional well-being of youth and communities.
“Supporting nutrition access is key to our goal of promoting health equity,” said Kathy Higgins, Healthier Generation’s Chief Executive Officer.
“That’s why we’re thrilled to collaborate with Del Monte Foods to provide nutrition resources for millions of youth and their families nationwide.”
Consumers can purchase Del Monte Foods products at a lower cost while supporting nutrition programming for youth across the United States through the Choose Good Do Good program. Throughout January and February, each qualifying purchase of Del Monte Foods products at participating retailers receives a discount and contributes to Healthier Generation's mission of providing nutrition resources to students at 3,000 schools across the United States.
Ahold, Military, Publix, Shipt, Target, UNFI/Cub Foods, Wakefern, and Walmart are among the retailers taking part.
Every year, one of the most popular New Year's resolutions is to live a healthier lifestyle. However, according to Edith Cowan University research, the average American abandons their resolution just one month into the new year. The Choose Good Do Good programme aims to help Americans achieve their goals by making nutritious eating fun and affordable.
“It’s so important that youth and families have the resources they need to choose nutritious food options,” said Bibie Wu, Chief Marketing Officer for Del Monte Foods.
“The Choose Good Do Good campaign is designed to support kids and adults alike in turning their New Year’s resolutions into empowering experiences that support their own, and others’ well-being.”
Del Monte Foods' collaboration with Healthier Generation advances its Growers of GoodTM mission of making nutritious foods more accessible to all by making nutritious foods more accessible to all. Del Monte Foods pledged a $5 million commitment over the next ten years in September 2022 to nourish the physical, mental, and social-emotional well-being of youth and communities.
“Supporting nutrition access is key to our goal of promoting health equity,” said Kathy Higgins, Healthier Generation’s Chief Executive Officer.
“That’s why we’re thrilled to collaborate with Del Monte Foods to provide nutrition resources for millions of youth and their families nationwide.”