Eastman Unveils Naia Renew: Sustainable, Breathable Fiber for Bedding


02/20/2025


Eastman unveiled its latest advancement in sustainable fibers at the Heimtextil trade fair in Frankfurt, Germany. The new Naia Renew cellulosic fiber, now introduced for fill applications, builds on the brand’s established success in bedding and towels. This innovative fiber enhances comforters and quilts by offering exceptional breathability, luxurious softness, and effortless maintenance.

Attendees at Heimtextil can discover the potential of Naia Renew for bedding fill at Hall 11.0, booth 61, where interactive exhibits and live product demonstrations are available.

“This marks a significant step forward in expanding the use of Naia Renew in home textiles, catering to the rising demand for high-performance, eco-conscious solutions,” said Chad Doub, segment market manager for Eastman’s textiles division.

Since the human body naturally produces moisture while sleeping, preventing discomfort and ensuring continuous rest requires effective moisture management. Naia Renew excels in breathability and moisture control, helping to create a dry and comfortable sleep environment. It efficiently absorbs, transports, and evaporates moisture at every stage of the process.

Designed with a distinctive Y-shaped cross-section, Naia Renew fibers wick away moisture efficiently and dry quickly. This design also enhances loft and bulk compared to conventional fiber structures, improving softness, warmth, and airflow within the padding for superior moisture management.

“These fibers adapt to temperature changes throughout the night, ensuring optimal comfort based on the body’s needs,” Doub added.

Naia Renew enhances airflow and moisture regulation in comforters, outperforming traditional fiber fills in water-vapor resistance and transmission tests.

Beyond comfort, the fiber offers a silky, lightweight feel while being hypoallergenic and resistant to bacterial growth. Even after multiple washes, Naia Renew fibers remain fresh, reducing odors and keeping bedding clean and inviting.

Additionally, Naia Renew fibers are machine washable, providing a practical and long-lasting solution for modern, fast-paced lifestyles.

Click here to know more about Naia Renew for fill and other home textile applications.