Dailycsr.com – 21 March 2020 – General Motors Co. brought together a team of “employees, dealers, investors, analysts, media and policymakers” for revealing the company’s strategy towards selling electric vehicles in a more efficient, profitable and quicker manner. In the words of the Chairman as well as the Chief Executive of GM, Mary Barra:
“Our team accepted the challenge to transform product development at GM and position our company for an all-electric future. What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”
GM’s strategy include a “modular propulsion system” along with a “third-generation global EV platform”, a “highly flexible” one while “proprietary Ultium batteries” will be powering the system. Putting these two components together will allow GM to address “nearly every customer in the market today” as per their requirements be it of “affordable transportation, a luxury experience, work trucks or a high-performance machine”.
The President of General Motors, Mark Reuss said:
“Thousands of GM scientists, engineers and designers are working to execute an historic reinvention of the company. They are on the cusp of delivering a profitable EV business that can satisfy millions of customers.”
Here are some of the highlights of the propulsion system and Ultium batteries, as mentioned by a press release of GM:
“GM’s new Ultium batteries are unique in the industry because the large-format, pouch-style cells can be stacked vertically or horizontally inside the battery pack. This allows engineers to optimize battery energy storage and layout for each vehicle design. “Ultium energy options range from 50 to 200 kWh, which could enable a GM-estimated range up to 400 miles or more on a full charge with 0 to 60 mph acceleration as low as 3 seconds. Motors designed in-house will support front-wheel drive, rear-wheel drive, all-wheel drive and performance all-wheel drive applications. “Ultium-powered EVs are designed for Level 2 and DC fast charging. Most will have 400-volt battery packs and up to 200 kW fast-charging capability while our truck platform will have 800-volt battery packs and 350 kW fast-charging capability”. “Our team accepted the challenge to transform product development at GM and position our company for an all-electric future. What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”
GM’s strategy include a “modular propulsion system” along with a “third-generation global EV platform”, a “highly flexible” one while “proprietary Ultium batteries” will be powering the system. Putting these two components together will allow GM to address “nearly every customer in the market today” as per their requirements be it of “affordable transportation, a luxury experience, work trucks or a high-performance machine”.
The President of General Motors, Mark Reuss said:
“Thousands of GM scientists, engineers and designers are working to execute an historic reinvention of the company. They are on the cusp of delivering a profitable EV business that can satisfy millions of customers.”
Here are some of the highlights of the propulsion system and Ultium batteries, as mentioned by a press release of GM:
Below is a list of revenue opportunities as well as economic drives that will come up as a result of GM’s “modular approach” to developing electric vehicle, as mentioned by GM’s press release:
References:
3blmedia.com