Dailycsr.com – 26 March 2018 – The #NeverAgain students’ group from “Stoneman Douglas” sparked up the “anti-gun violence movement” nation-wide, which is being followed up with another push towards “stricter gun laws” through “a nationwide march”.
The said march has at the lead the newest generation of activist consumers: Gen Z. Over millions descending on the streets of Washington D.C., joining in the “March for Our Lives”, advocates the “changes to gun regulations and school safety”, while there are expectations that more “sibling marches” will take place throughout the country and the world at large. In fact, several businesses, besides the teacher, students and the parents, have also shown support by taking a stance.
The above mentioned support came in three categories, whereby providing funds, encouragements, and fuels for the demonstrators. Gucci, one of the first brands that came forward, partnered with “Everytown for Gun Safety” and donated “$500,000 to the March for Our Lives rally”. Similarly, the Bumble app, has also made financial contribution towards the march. Talking to The New York Times, the chief executive officer of Bumble, Whitney Wolfe Herd, said:
“This is not super black and white. It’s a very tricky battle we’ve chosen to take on, but I’d rather pursue this than just ignore it.”
When it came to taking care of the people’s food arrangements, restaurants groups like ThinkFoodGroup along with Eatwell DC prepared “free” lunch bags for giving away to the students under “18 years” old who joined the march, while “D.C.-based &Pizza, Shake Shack, sweetgreen, Sugar Shack Donuts and Cava” put up 50% discounts for the students.
However, businesses also came up to encourage the participants, whereby Lyft made an announcement of providing “free rides to and from 50 rallies nationwide”, for people through RSVP procedure. On the words of the “retailer American Eagle”:
“Young people are coming together. They are changing the conversation. And that is something we can all find inspiration in.”
References:
3blmedia.com
The said march has at the lead the newest generation of activist consumers: Gen Z. Over millions descending on the streets of Washington D.C., joining in the “March for Our Lives”, advocates the “changes to gun regulations and school safety”, while there are expectations that more “sibling marches” will take place throughout the country and the world at large. In fact, several businesses, besides the teacher, students and the parents, have also shown support by taking a stance.
The above mentioned support came in three categories, whereby providing funds, encouragements, and fuels for the demonstrators. Gucci, one of the first brands that came forward, partnered with “Everytown for Gun Safety” and donated “$500,000 to the March for Our Lives rally”. Similarly, the Bumble app, has also made financial contribution towards the march. Talking to The New York Times, the chief executive officer of Bumble, Whitney Wolfe Herd, said:
“This is not super black and white. It’s a very tricky battle we’ve chosen to take on, but I’d rather pursue this than just ignore it.”
When it came to taking care of the people’s food arrangements, restaurants groups like ThinkFoodGroup along with Eatwell DC prepared “free” lunch bags for giving away to the students under “18 years” old who joined the march, while “D.C.-based &Pizza, Shake Shack, sweetgreen, Sugar Shack Donuts and Cava” put up 50% discounts for the students.
However, businesses also came up to encourage the participants, whereby Lyft made an announcement of providing “free rides to and from 50 rallies nationwide”, for people through RSVP procedure. On the words of the “retailer American Eagle”:
“Young people are coming together. They are changing the conversation. And that is something we can all find inspiration in.”
References:
3blmedia.com