At Mastercard, we engage with people through shared passions that span music, cuisine, and travel. This year, we proudly supported the UEFA Champions League, aiming to unite the football community’s love for the sport with a commitment to sustainability. By empowering fans to champion environmental causes, we turned their enthusiasm into a force for positive change.
In the buildup to the event, we participated in the Champions Innovate Final to extend our impact beyond the field, leaving a meaningful and lasting local legacy around the 2024 UEFA Champions League Final. Mastercard collaborated with Pledgeball to inspire players and fans alike to take concrete steps towards combating climate change.
Furthermore, we introduced the Pledge Ball, featuring commitments to sustainable actions from the football community, to children involved with Bloomsbury Football. This organization strives to enhance inclusivity in football, engaging over 5,000 children weekly. These young athletes had the opportunity to learn from top names in the sport such as Gareth Bale, Mathieu Flamini, and Alex Scott. By fostering the next generation, this initiative symbolizes the collective strength of teamwork in shaping a sustainable future.
In the buildup to the event, we participated in the Champions Innovate Final to extend our impact beyond the field, leaving a meaningful and lasting local legacy around the 2024 UEFA Champions League Final. Mastercard collaborated with Pledgeball to inspire players and fans alike to take concrete steps towards combating climate change.
Furthermore, we introduced the Pledge Ball, featuring commitments to sustainable actions from the football community, to children involved with Bloomsbury Football. This organization strives to enhance inclusivity in football, engaging over 5,000 children weekly. These young athletes had the opportunity to learn from top names in the sport such as Gareth Bale, Mathieu Flamini, and Alex Scott. By fostering the next generation, this initiative symbolizes the collective strength of teamwork in shaping a sustainable future.