This November, CNH Industrial brand New Holland Construction sponsored the Tiradentes Literary Fair (FLITI), which took place in Tiradentes, Minas Geras, Brazil's historic city center.
The brand, along with its partners, set up a booth at the fair. The goal is to demonstrate how literature and cultural access can improve social inclusion.
"We support the Tiradentes Literary Fair with a commitment to democratize free access to culture. We believe that culture is a highly effective transformation agent, so we focus our efforts on initiatives like FLITI," says Giovanni Borgonovo, Marketing Manager at New Holland Construction Latin America.
The activities of FLITI are free and open to the public. This year, they highlighted several well-known Brazilian writers and illustrators.
FLITI is known for promoting literature and educating new readers through enjoyable activities such as lectures and artistic presentations.
The brand, along with its partners, set up a booth at the fair. The goal is to demonstrate how literature and cultural access can improve social inclusion.
"We support the Tiradentes Literary Fair with a commitment to democratize free access to culture. We believe that culture is a highly effective transformation agent, so we focus our efforts on initiatives like FLITI," says Giovanni Borgonovo, Marketing Manager at New Holland Construction Latin America.
The activities of FLITI are free and open to the public. This year, they highlighted several well-known Brazilian writers and illustrators.
FLITI is known for promoting literature and educating new readers through enjoyable activities such as lectures and artistic presentations.