Dailycsr.com – 21 May 2018 – The oceans of the world receive nearly “9 million tons of plastic waste” annually, which could continue to pollute marine environments over 450 years to come. It is indeed a problem that is escalating daily and calls for our attentions.
Likewise, the National Geographic on May 17, 2018 began a “multiyear initiative” in the battle of reducing the “impact of single-use plastics” that find their way to our seas. The all inclusive “plan of action” goes by the name “Planet or Plastic?”, and features in the June issue of the “National Geographic” magazine’s cover story. The same can be obtained online while on May 29, 2018, it is scheduled to hit newsstands.
With the launch of “Planet or Plastic?” campaign, Nat Geo uses its storytelling expertise by weaving together the scientific take on tackling the “plastic crisis” faced by the planet. Here is a list of “main components” that form the backbone of “organization-wide” endeavour, as mentioned by “21st Century Fox”:
“Planet or Plastic?” pledge: National Geographic will ask its global audience to join together in a commitment to reduce their use of single-use plastic. Informative content, consumer engagement activities and events will be rolled out in the months and years to come. Likewise, the National Geographic on May 17, 2018 began a “multiyear initiative” in the battle of reducing the “impact of single-use plastics” that find their way to our seas. The all inclusive “plan of action” goes by the name “Planet or Plastic?”, and features in the June issue of the “National Geographic” magazine’s cover story. The same can be obtained online while on May 29, 2018, it is scheduled to hit newsstands.
With the launch of “Planet or Plastic?” campaign, Nat Geo uses its storytelling expertise by weaving together the scientific take on tackling the “plastic crisis” faced by the planet. Here is a list of “main components” that form the backbone of “organization-wide” endeavour, as mentioned by “21st Century Fox”:
In the words of the chief executive of National Geographic Partners, Gary E. Knell:
“For 130 years, National Geographic has documented the stories of our planet, providing audiences around the world with a window into the earth’s breathtaking beauty as well as to the threats it faces. Each and every day, our explorers, researchers and photographers in the field witness firsthand the devastating impact of single-use plastic on our oceans, and the situation is becoming increasingly dire. Through the ‘Planet or Plastic?’ initiative, we will share the stories of this growing crisis, work to address it through the latest science and research, and educate audiences around the world about how to eliminate single-use plastics and prevent them from making their way into our oceans.”
References:
3blmedia.com