03/08/2025 | Companies

Americano, aperitivo, Bacardi, bar culture, beverage industry, Bianco Spritz, classic cocktails, consumer experience, daytime drinking, Dry Martini, environmental impact, Floreale, greenhouse gas reduction, heritage, Italian drinks, marketing campaign, MARTINI, MARTINI Dare To Be, Negroni, new bottle design, non-alcoholic aperitivo, PR campaign, premium drinks, Prosecco, signature cocktail, social media, social occasions, soda water, spirits, sustainability, Terrazza MARTINI, transportation efficiency, Turin, vermouth, Vibrante