2024 TV Diversity Report: Insights on Inclusive Media Representation & Advertising
Gracenote, Nielsen's content data business unit, has released a new report analyzing the representation of various racial, ethnic, gender, and disability groups among primary cast members in 2024 TV programming on major streaming platforms and linear channels. Utilizing Gracenote Inclusion Analytics data, the report highlights opportunities for media buyers to invest in shows that authentically depict diverse characters and narratives, complementing investments in diverse-owned media.
The report reveals significant findings:
The report reveals significant findings:
- Hulu leads in Asian American Pacific Islander (AAPI) inclusivity with a 32.2% share of cast.
- Disney+ tops both streaming platforms and linear networks in Hispanic inclusivity at 31.2%.
- NBC ranks highest among networks and streaming platforms for Black inclusivity with a 30% share of cast.
- Paramount+ and CBS are nearly equal in LGBTQ representation with 9.2% and 9% share of cast respectively.
- Fox leads in disabled inclusivity among networks and streaming platforms with an 11.3% share of cast.
The report underscores that 68.5% of this year's premiering TV content overall meets inclusive criteria according to Gracenote, rising to 75.3% for streaming content specifically, indicating a promising outlook for diverse programming this fall.
Jennifer Garcia, SVP of Data Science and Research at Publicis Media, noted, "The Gracenote report offers valuable insights for strategic planning, media buying, and activation, providing opportunities for more inclusive advertising investments."
Halleh Kianfar, Vice President of Product at Gracenote, emphasized, "The diverse representation in the primary cast of 2024 TV programming presents opportunities for brands to authentically connect with diverse audiences."
Gracenote Inclusion Analytics leverages extensive content metadata to illuminate gender, race, ethnicity, sexual orientation, and disability representation in popular TV shows, empowering media buyers to make informed, inclusive advertising decisions.
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