DICK'S Sporting Goods Launches 'Speed Shopping' with IShowSpeed & Sports Icons
DICK’S Sporting Goods has launched a dynamic new footwear campaign titled Speed Shopping, spotlighting the brand as the go-to destination for athletic footwear. Showcasing a wide range of performance and lifestyle sneakers and cleats, the campaign highlights DICK’S expansive selection.
The energetic campaign stars viral content creator and streamer IShowSpeed, alongside a powerhouse lineup of sports legends including Tom Brady, Kevin Durant, Suni Lee, and Travis Hunter. What begins as a routine sneaker shopping trip quickly turns into an unexpected showdown for IShowSpeed, as he’s suddenly challenged by these elite athletes in a series of surprise competitions — from a one-on-one basketball duel with Durant to a backflip contest with Suni Lee, and even a face-off with Brady himself.
Throughout the action-packed journey, IShowSpeed explores some of the hottest footwear in the game, including the adidas Spezial, adidas Electric Exotic Speed Cleats, Hoka Bondi 9, Nike Vapor Elite 1 NRG Football Cleats, and the Nike KD18 — which will be available in-store and online at dicks.com starting April 18.
“Where else but DICK’S could a quick sneaker run turn into an epic side mission with some of the greatest athletes ever?” said IShowSpeed. “It was an incredible experience collaborating with DICK’S and these legends. Like Tom Brady said — DICK’S is the GOAT!”
Emily Silver, Chief Marketing Officer at DICK’S Sporting Goods, added, “This campaign captures the excitement where sports, culture, and footwear collide. By bringing together IShowSpeed and some of the biggest names in sports, we’ve created something that goes beyond shopping — it’s about energy, competition, and the love of the game.”
Produced by OBB Media’s branded content studio, bolded, the campaign continues the ongoing creative partnership between DICK’S and OBB. With IShowSpeed’s trademark humor and enthusiasm, the campaign delivers a high-energy experience while emphasizing DICK’S commitment to blending style, sport, and youth culture.
The Speed Shopping campaign will debut across TV, digital platforms, social media, and major streaming services including Amazon Prime, Disney+, Hulu, Max, Netflix, YouTube Auction, and YouTube Select.
Click here to know more about DICK'S Footwear Shop.
The energetic campaign stars viral content creator and streamer IShowSpeed, alongside a powerhouse lineup of sports legends including Tom Brady, Kevin Durant, Suni Lee, and Travis Hunter. What begins as a routine sneaker shopping trip quickly turns into an unexpected showdown for IShowSpeed, as he’s suddenly challenged by these elite athletes in a series of surprise competitions — from a one-on-one basketball duel with Durant to a backflip contest with Suni Lee, and even a face-off with Brady himself.
Throughout the action-packed journey, IShowSpeed explores some of the hottest footwear in the game, including the adidas Spezial, adidas Electric Exotic Speed Cleats, Hoka Bondi 9, Nike Vapor Elite 1 NRG Football Cleats, and the Nike KD18 — which will be available in-store and online at dicks.com starting April 18.
“Where else but DICK’S could a quick sneaker run turn into an epic side mission with some of the greatest athletes ever?” said IShowSpeed. “It was an incredible experience collaborating with DICK’S and these legends. Like Tom Brady said — DICK’S is the GOAT!”
Emily Silver, Chief Marketing Officer at DICK’S Sporting Goods, added, “This campaign captures the excitement where sports, culture, and footwear collide. By bringing together IShowSpeed and some of the biggest names in sports, we’ve created something that goes beyond shopping — it’s about energy, competition, and the love of the game.”
Produced by OBB Media’s branded content studio, bolded, the campaign continues the ongoing creative partnership between DICK’S and OBB. With IShowSpeed’s trademark humor and enthusiasm, the campaign delivers a high-energy experience while emphasizing DICK’S commitment to blending style, sport, and youth culture.
The Speed Shopping campaign will debut across TV, digital platforms, social media, and major streaming services including Amazon Prime, Disney+, Hulu, Max, Netflix, YouTube Auction, and YouTube Select.
Click here to know more about DICK'S Footwear Shop.
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