‘Enormous Opportunity’ Of Brands In ‘Rehabilitating Ecosystems Or Providing Safe Drinking Water’
Dailycsr.com – 26 March 2018 – The World Water Day celebrated on March 22 has been initiated by the U.N. as an attempt to gather our attention on the “importance of universal access to water, sanitation and hygiene”.
In 2018, the theme for the above mentioned annual event was “Nature for Water”, whereby exploring the “nature-based solutions” that addressed the challenges related to water that we all face today. Efforts were made to improve the “human health” by mitigating the climate change effects in a cost effective manner through ways like planting of trees to “replenish forest”, restoration works of wetlands besides “reconnecting rivers to floodplains”.
As we continue to develop cities and change the way we use land, we are continuing to damage our ecosystems, in turn “affecting the quality and quantity of safe drinking water” needed for our consumption. Cone Communication reports that:
“According to the UN, 2.1 billion people live without safe drinking water at home, with implications on health, education and livelihoods. The World Health Organization estimates about one-third of the world’s population lives in countries with moderate to high water stress, and two out of every three people may be living in water-stressed conditions by 2025”.
The situations that are “unfolding” in Cape Town is an example of the scarcity of water as well as the deteriorating water quality that are going to hit us in the coming days. The term “Day Zero” refers to the point in time when cities water systems for collection as well as for delivery would “run dry”.
The first major city of modern times to be hit by Day Zero is predicted to be taking place on “July 9, 2018”, whereby showing a slight delay given the “drastic reduction in residents’ water usage”. Furthermore, Cone Communication adds:
“Enormous opportunity exists for brands to make a difference when it comes to rehabilitating ecosystems or providing safe drinking water to those affected by contamination or insufficient resources.
References:
3blmedia.com
In 2018, the theme for the above mentioned annual event was “Nature for Water”, whereby exploring the “nature-based solutions” that addressed the challenges related to water that we all face today. Efforts were made to improve the “human health” by mitigating the climate change effects in a cost effective manner through ways like planting of trees to “replenish forest”, restoration works of wetlands besides “reconnecting rivers to floodplains”.
As we continue to develop cities and change the way we use land, we are continuing to damage our ecosystems, in turn “affecting the quality and quantity of safe drinking water” needed for our consumption. Cone Communication reports that:
“According to the UN, 2.1 billion people live without safe drinking water at home, with implications on health, education and livelihoods. The World Health Organization estimates about one-third of the world’s population lives in countries with moderate to high water stress, and two out of every three people may be living in water-stressed conditions by 2025”.
The situations that are “unfolding” in Cape Town is an example of the scarcity of water as well as the deteriorating water quality that are going to hit us in the coming days. The term “Day Zero” refers to the point in time when cities water systems for collection as well as for delivery would “run dry”.
The first major city of modern times to be hit by Day Zero is predicted to be taking place on “July 9, 2018”, whereby showing a slight delay given the “drastic reduction in residents’ water usage”. Furthermore, Cone Communication adds:
“Enormous opportunity exists for brands to make a difference when it comes to rehabilitating ecosystems or providing safe drinking water to those affected by contamination or insufficient resources.
References:
3blmedia.com
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