M·A·C VIVA GLAM: Empowering Equality and Advocacy with Day Of Giving
Celebrate individuality and stand up for equal rights with M·A·C! Introducing the groundbreaking M·A·C VIVA GLAM Day Of Giving on June 9th – a 24-hour event that takes social activism to new heights. Join us in raising awareness, advocating for change, and supporting vital grassroots organizations.
This Pride Month, make a real impact by putting your money where your heart is. By purchasing your favorite shades, you can empower local organizations fighting for LGBTQIA+ rights worldwide.
Every cent of the selling price from M·A·C VIVA GLAM products goes directly to these organizations, ensuring healthier futures and equal rights for all. Through partnerships with esteemed grantees like the Hetrick-Martin Institute, Grassroot Soccer, and Broadway Cares/Equity Fights AIDS, M·A·C actively supports the cause year after year.
June is not only a time of celebration, but also a tribute to the legendary M·A·C VIVA GLAM I, II, and III Lipstick shades. Their incredible contributions have played a pivotal role in the enduring success of M·A·C VIVA GLAM over the past 29 years.
Join us in making a difference. Together, we have already raised an astounding $500 million USD and counting through the M·A·C VIVA GLAM campaign – simply by embracing the power of lipstick.
“For many, lipstick is more than just a product,” said Dominic Skinner, M·A·C Global’s Senior Artist, UK and Ireland.
“It harnesses the power of confidence, it symbolizes an act of defiance and sometimes provides an armour to take on the world. However, at M·A·C, lipstick is an ACTUAL life-changer. M·A·C VIVA GLAM Lipstick has been uplifting, supporting and changing people’s lives since 1994. Imagine if EVERY M·A·C Lipstick was this powerful? M·A·C VIVA GLAM Day Of Giving transforms 200+ shades into M·A·C VIVA GLAM Lipstick shades – meaning every cent from every sale of every Lipstick will be donated to organizations empowering individuals and changing lives for the better.”
“Philanthropy has always been at the heart of the M·A·C brand and we are proud of the incredible strides we’ve made with M·A·C VIVA GLAM over the past three decades,” said Aïda Moudachirous-Rébois, M·A·C Global Chief Marketing Officer.
“This year’s first-ever VIVA GLAM Day Of Giving offers yet another opportunity for M·A·C to support local organizations that serve as a starting point for the meaningful change that is necessary to promote and support equality for all.”
This Pride Month, make a real impact by putting your money where your heart is. By purchasing your favorite shades, you can empower local organizations fighting for LGBTQIA+ rights worldwide.
Every cent of the selling price from M·A·C VIVA GLAM products goes directly to these organizations, ensuring healthier futures and equal rights for all. Through partnerships with esteemed grantees like the Hetrick-Martin Institute, Grassroot Soccer, and Broadway Cares/Equity Fights AIDS, M·A·C actively supports the cause year after year.
June is not only a time of celebration, but also a tribute to the legendary M·A·C VIVA GLAM I, II, and III Lipstick shades. Their incredible contributions have played a pivotal role in the enduring success of M·A·C VIVA GLAM over the past 29 years.
Join us in making a difference. Together, we have already raised an astounding $500 million USD and counting through the M·A·C VIVA GLAM campaign – simply by embracing the power of lipstick.
“For many, lipstick is more than just a product,” said Dominic Skinner, M·A·C Global’s Senior Artist, UK and Ireland.
“It harnesses the power of confidence, it symbolizes an act of defiance and sometimes provides an armour to take on the world. However, at M·A·C, lipstick is an ACTUAL life-changer. M·A·C VIVA GLAM Lipstick has been uplifting, supporting and changing people’s lives since 1994. Imagine if EVERY M·A·C Lipstick was this powerful? M·A·C VIVA GLAM Day Of Giving transforms 200+ shades into M·A·C VIVA GLAM Lipstick shades – meaning every cent from every sale of every Lipstick will be donated to organizations empowering individuals and changing lives for the better.”
“Philanthropy has always been at the heart of the M·A·C brand and we are proud of the incredible strides we’ve made with M·A·C VIVA GLAM over the past three decades,” said Aïda Moudachirous-Rébois, M·A·C Global Chief Marketing Officer.
“This year’s first-ever VIVA GLAM Day Of Giving offers yet another opportunity for M·A·C to support local organizations that serve as a starting point for the meaningful change that is necessary to promote and support equality for all.”
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