Petaluma’s Reusable Cup Project: A Sustainable Success Story

Last December, we shared how restaurants in Petaluma, California, replaced single-use cups with reusable purple ones. This initiative was part of our collaboration with Closed Loop Partners' Center for the Circular Economy in the Petaluma Reusable Cup Project—the first program in the U.S. to make reusable cups the standard choice.

Recently, Closed Loop Partners published its findings from the project. You can check out the full report here, but first, let’s celebrate a major achievement: a significant number of customers returned the purple cups, proving that the reusable system is a more sustainable alternative to single-use options. Perhaps the secret to a greener planet lies in a simple purple cup!