Bacardi's Shake Your Future Program: Crafting Bartending Careers with World-Class Training and Cocktail Innovation in Italy
Bacardi, a family-owned spirits company, is introducing Shake Your Future in five cities across Italy. This initiative, currently in its fourth year in the country, provides a transformative opportunity for 40 young individuals to kickstart a career in mixology. The program, held in Genoa for the first time along with Milan, Rome, Turin, and Naples, commences with a comprehensive four-week training course aimed at equipping participants with the necessary skills for a bartending career. Following the training, students embark on a four-week internship in collaboration with esteemed local bars affiliated with Bacardi, allowing them to gain valuable hands-on experience.
Graduates not only receive an internationally recognized diploma but also gain access to permanent employment opportunities within the industry. This empowers them to reshape their lives and create a more promising future.
“Every single person who walks into a bar should enjoy an unforgettable experience. Shake Your Future will give these young people the skills they need to deliver that experience and the skills that our bar partners are desperately looking for. I am proud that over the last three years, we have changed the lives of more than 100 students in Italy thanks to Shake Your Future," said Massimo Barboni, Country Manager for Bacardi in Italy.
Shake Your Future is addressing the pressing demand for professionally trained bartenders within the hospitality industry. To ensure that each student acquires essential skills, Bacardi has partnered with well-known bartender schools across Italy, including Mixology Academy in Rome and Milan, Sweet & Sour in Turin, the Flair Bartender's School in Naples, and the Timossi Academy in Genoa.
The 2024 program introduces an exciting incentive. Participants will craft their unique variation of the classic Americano cocktail, with one selection chosen by Shake Your Future mentor, Alexander Frezza. The chosen creation will be featured on the official drink list of L'Antiquario di Napoli, the bar co-founded by Frezza and recognized as one of the World’s 50 Best Bars.
Reflecting on his own journey, Alex Frezza expressed, “When I stepped behind the bar for the first time, I could never have imagined it would lead to where I am today. This industry opens up a world of possibilities, and through Shake Your Future, Bacardi is extending that world to these students. I am thrilled to be part of the beginning of their journey and to assist them in achieving their dreams.”
Bacardi remains committed to investing in Good Spirited ESG initiatives, setting goals for a brighter future. This commitment focuses on ethical practices towards consumers, employees, business partners, the communities it serves, and the environment.
To know more, click here.
Graduates not only receive an internationally recognized diploma but also gain access to permanent employment opportunities within the industry. This empowers them to reshape their lives and create a more promising future.
“Every single person who walks into a bar should enjoy an unforgettable experience. Shake Your Future will give these young people the skills they need to deliver that experience and the skills that our bar partners are desperately looking for. I am proud that over the last three years, we have changed the lives of more than 100 students in Italy thanks to Shake Your Future," said Massimo Barboni, Country Manager for Bacardi in Italy.
Shake Your Future is addressing the pressing demand for professionally trained bartenders within the hospitality industry. To ensure that each student acquires essential skills, Bacardi has partnered with well-known bartender schools across Italy, including Mixology Academy in Rome and Milan, Sweet & Sour in Turin, the Flair Bartender's School in Naples, and the Timossi Academy in Genoa.
The 2024 program introduces an exciting incentive. Participants will craft their unique variation of the classic Americano cocktail, with one selection chosen by Shake Your Future mentor, Alexander Frezza. The chosen creation will be featured on the official drink list of L'Antiquario di Napoli, the bar co-founded by Frezza and recognized as one of the World’s 50 Best Bars.
Reflecting on his own journey, Alex Frezza expressed, “When I stepped behind the bar for the first time, I could never have imagined it would lead to where I am today. This industry opens up a world of possibilities, and through Shake Your Future, Bacardi is extending that world to these students. I am thrilled to be part of the beginning of their journey and to assist them in achieving their dreams.”
Bacardi remains committed to investing in Good Spirited ESG initiatives, setting goals for a brighter future. This commitment focuses on ethical practices towards consumers, employees, business partners, the communities it serves, and the environment.
To know more, click here.
Companies