3BL Names Chris Cutino as New Chief Revenue Officer Amid Continued Growth in Sustainability Communications
3BL, a top partner in sustainability and social impact communications, has appointed Chris Cutino as its new Chief Revenue Officer (CRO). Bringing more than two decades of experience in leading high-performing revenue teams and driving strategic expansion, Cutino offers a wealth of expertise in revenue growth, client success, and business development.
As companies place greater emphasis on showcasing the measurable outcomes of their sustainability initiatives, Cutino is set to play a key role in helping 3BL clients thrive. His extensive background in scaling revenue operations across prominent organizations positions him well to guide businesses in effectively communicating, sharing, and quantifying the impact of their responsible practices.
Throughout his career, Cutino has successfully led revenue teams and strengthened customer engagement at companies such as Cision, Vocus, and Celtra. Notably, he boosted Celtra’s annual recurring revenue by 53% and helped grow Cision’s revenue beyond $100 million by enhancing new business acquisition and customer relationships.
“Chris joins 3BL at a pivotal time,” said Charlie Wilkie, CEO of 3BL. “Organizations today must not only talk about sustainability but also demonstrate its real-world impact. As we support businesses through this evolution, Chris’s leadership will be vital in delivering not just strategic insight, but in positioning responsible business as a core driver of trust, reputation, and growth.”
Cutino steps into his new role during a period of rapid advancement for 3BL, including expanded analytics capabilities and deeper support for sustainability impact reporting. His addition further strengthens the company’s mission to help organizations communicate their purpose-driven initiatives with clarity and impact—reinforcing their reputations as credible, socially responsible brands.
“I’m thrilled to join the 3BL team, a recognized leader in helping organizations turn sustainability into measurable business value,” said Cutino. “This is an exciting time for the industry, and I look forward to working with such a talented team to continue accelerating our progress. Together, we have the opportunity to transform the way businesses articulate their impact and generate greater returns on their sustainability efforts. I’m ready to dive in.”
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3BL, a top partner in sustainability and social impact communications, has appointed Chris Cutino as its new Chief Revenue Officer (CRO). Bringing more than two decades of experience in leading high-performing revenue teams and driving strategic expansion, Cutino offers a wealth of expertise in revenue growth, client success, and business development.
As companies place greater emphasis on showcasing the measurable outcomes of their sustainability initiatives, Cutino is set to play a key role in helping 3BL clients thrive. His extensive background in scaling revenue operations across prominent organizations positions him well to guide businesses in effectively communicating, sharing, and quantifying the impact of their responsible practices.
Throughout his career, Cutino has successfully led revenue teams and strengthened customer engagement at companies such as Cision, Vocus, and Celtra. Notably, he boosted Celtra’s annual recurring revenue by 53% and helped grow Cision’s revenue beyond $100 million by enhancing new business acquisition and customer relationships.
“Chris joins 3BL at a pivotal time,” said Charlie Wilkie, CEO of 3BL. “Organizations today must not only talk about sustainability but also demonstrate its real-world impact. As we support businesses through this evolution, Chris’s leadership will be vital in delivering not just strategic insight, but in positioning responsible business as a core driver of trust, reputation, and growth.”
Cutino steps into his new role during a period of rapid advancement for 3BL, including expanded analytics capabilities and deeper support for sustainability impact reporting. His addition further strengthens the company’s mission to help organizations communicate their purpose-driven initiatives with clarity and impact—reinforcing their reputations as credible, socially responsible brands.
“I’m thrilled to join the 3BL team, a recognized leader in helping organizations turn sustainability into measurable business value,” said Cutino. “This is an exciting time for the industry, and I look forward to working with such a talented team to continue accelerating our progress. Together, we have the opportunity to transform the way businesses articulate their impact and generate greater returns on their sustainability efforts. I’m ready to dive in.”
Click here to know more.