Discover AEG's Vibrant Work Culture: Exciting Venues, Sports, and Music Events
On Employee Appreciation Day, AEG, a prominent player in sports and live entertainment, unveiled its latest employer branding initiative. This campaign, dubbed "Leave Boring Behind," puts the spotlight on individual employees and their unique journeys within the company. By showcasing authentic behind-the-scenes glimpses into various divisions such as venues, music, sports, global partnerships, and ticketing, AEG aims to underscore its core value proposition: providing a platform for employees to pursue their passions. This initiative not only seeks to attract new talent but also to showcase the inclusive and supportive culture that defines AEG.
“Working at a job that lets you live your passion is one of the things that makes AEG such a great company to work for,” said Marla Anderson, VP of Talent Acquisitions at AEG. “Our employees are at the heart of everything we do, so what better way to showcase the exciting career opportunities at our company than to have them share what its like to work here.”
The comprehensive campaign will be rolled out across numerous social and digital platforms. It encompasses display advertisements spotlighting the company's venues, sports teams, and music gatherings, along with 60-second segments featuring employees and their roles. Additionally, there will be 10-second video ads and prominent visuals unveiling what aspects of their jobs and the company team members cherish the most.
“The campaign is launching at a time when the live events industry is growing and we are expanding our workforce to meet that demand,” Anderson adds. “In addition to attracting new talent, we are focused on strengthening our culture of belonging and empowering our employees by offering a variety of training and development opportunities so they can fulfill their goals both personally and professionally.”
“Working at a job that lets you live your passion is one of the things that makes AEG such a great company to work for,” said Marla Anderson, VP of Talent Acquisitions at AEG. “Our employees are at the heart of everything we do, so what better way to showcase the exciting career opportunities at our company than to have them share what its like to work here.”
The comprehensive campaign will be rolled out across numerous social and digital platforms. It encompasses display advertisements spotlighting the company's venues, sports teams, and music gatherings, along with 60-second segments featuring employees and their roles. Additionally, there will be 10-second video ads and prominent visuals unveiling what aspects of their jobs and the company team members cherish the most.
“The campaign is launching at a time when the live events industry is growing and we are expanding our workforce to meet that demand,” Anderson adds. “In addition to attracting new talent, we are focused on strengthening our culture of belonging and empowering our employees by offering a variety of training and development opportunities so they can fulfill their goals both personally and professionally.”
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