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Tags (2) : Sustainability claims

Sustainability Study: Impact and Strategies for Consumer Brands

Sustainability Study: Impact and Strategies for Consumer Brands

02/13/2024 | Companies

Tensie Whelan, the Director of NYU Stern Center for Sustainable Business, and Jackie Murphy, the former Managing Director of Edelman Purpose & Impact, collaborate with co-host Andie Wood to delve into a consumer brand study. This joint effort between the two organizations focuses on...

Action-backed messages, Co-host Andie Wood, Communication strategies, Consumer brands, Diverse consumer groups, Edelman Purpose & Impact, Impact assessment, NYU Stern Center, Promoting sustainability, Sustainability, Sustainability claims, Sustainable business

ISEAL revises Code of Good Practices to manage Sustainability claims

ISEAL revises Code of Good Practices to manage Sustainability claims

12/11/2022 | Companies

The move is aimed at fighting greenwashing. Sustainability claims are coming under renewed scrutiny as businesses seek to use their green and ethical credentials as a selling point. In Europe, new regulations are being implemented to combat greenwashing, and companies have been sanctioned...

businesses, claims management, Code of Good Practice, ethical credentials, Europe, European, green credentials, greenwashing, ISEAL, NGOs, regulations, scrutiny, selling point, stakeholders, Sustainability, Sustainability claims, sustainability systems, webinar

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