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Daily CSR

Daily CSR
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All Free Clear Integrates NaviLens for Enhanced Accessibility



01/27/2025


All Free Clear Integrates NaviLens for Enhanced Accessibility
All free clear, the leading doctor-recommended laundry detergent for sensitive skin, has announced it will be the first in the U.S. to integrate NaviLens technology into its packaging. This innovative feature will be included on the all free clear MIGHTY PACS Original laundry detergent tubs and pouches, aiming to enhance accessibility for individuals with visual impairments. NaviLens, designed to assist those with low vision or blindness, supports over 7 million Americans by offering greater autonomy in daily tasks.
 
Philipp Schaffer, Corporate Senior Vice President and Regional Head of Henkel Consumer Brands North America, emphasized the initiative's goal: "By adding NaviLens technology to our all free clear MIGHTY PACS Original packaging, we're making laundry more accessible, allowing people to manage this daily chore more comfortably and confidently."
 
The NaviLens codes on the packaging will provide audio information about product details, dosage, and exact location in stores once scanned with the NaviLens app. This technology not only aids those with visual impairments but also benefits individuals facing language barriers or needing additional navigational support.
 
Javier Pita, CEO of NaviLens, highlighted the significance of this partnership: "Our collaboration with all free clear is a vital move in embedding NaviLens technology into everyday household items, improving the shopping experience for everyone. Our goal is to empower those with visual impairments, and this partnership is a significant step in making our technology more ubiquitous in daily life."
 
Additionally, to celebrate Low Vision Awareness Month, the all free clear brand will contribute $25,000 to the American Foundation for the Blind in February, aiding in their mission to promote equality and expand opportunities for individuals with vision impairments.

Click here to know more about how NaviLens technology is empowering those with blindness and low vision.