Daily CSR
Daily CSR

Daily CSR

Daily news about corporate social responsibility, ethics and sustainability
Tags (2) : consumer behavior

How Gen Z and Millennials Trust Influencers Over Friends for Social Media Shopping

How Gen Z and Millennials Trust Influencers Over Friends for Social Media Shopping
11/08/2024 | Companies
Word-of-mouth has long been a key driver of marketing success for small businesses. However, new research from GoDaddy reveals that younger consumers are increasingly turning to influencers instead of friends, family, and coworkers for recommendations.   A September 2024 GoDaddy survey of...
advertising, AI-generated content, audience targeting, business growth, business strategy, consumer behavior, customer engagement, digital ads, digital marketing, Gen Z, GoDaddy, influencers, marketing, Millennials, online tools, product discovery, small business, social media, social media ads, social media marketing, social media strategy, word-of-mouth

GoDaddy Survey: Consumers Prioritize Cost Savings Over Convenience This Holiday Season

GoDaddy Survey: Consumers Prioritize Cost Savings Over Convenience This Holiday Season
10/30/2024 | Companies
A recent GoDaddy survey aimed to determine how much value consumers place on convenience, and the results suggest it’s not a top priority. The survey, conducted in September with 1,500 U.S. respondents, found that 80% of consumers prioritize cost savings over convenience, with 42% identifying...
Black Friday, buy online pick up in store, consumer behavior, consumer frustration, contactless payments, convenience, cost savings, credit card surcharge, customer experience, Cyber Monday, ecommerce, Gen Z, generational differences, GoDaddy survey, holiday shopping, in-store shopping, inventory management, Millennials, online shopping, payment preferences, personal checks, point-of-sale, return policy, shopping habits, shopping trends, small businesses


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