ThinkWaterPositive Initiative: Advancing Water Conservation Through Innovation and Education
Our ThinkWaterPositive initiative, launched in 2023, tackles critical challenges related to water availability and quality. This program empowers consumers to conserve and safeguard water resources while cultivating and enjoying sustainable landscapes that align with environmental goals. It underscores our enduring dedication to water stewardship through innovative products, community partnerships, and educational outreach.
Key Components of ThinkWaterPositive:
1. Research and Development:
We continuously refine and advance products that reduce water usage and minimize environmental impact. These include water-maximizing treatments, moisture control solutions, drought-resistant ground covers, and precision applicators to prevent fertilizer overuse. Efforts also include introducing slow-release nitrogen, eliminating phosphorus to curb algal blooms, and exploring drought-tolerant alternatives like clover lawns.
2. Partnerships with Environmental Nonprofits:
Collaborating with the National Partner Network, which reaches over 150 million people, we support environmental organizations to promote water stewardship at both national and community levels. For instance, The Scotts Miracle-Gro Foundation partnered with the Alliance for Water Efficiency to develop the Home Water Works Calculator, offering tailored strategies for improving household water efficiency.
3. Consumer Education:
We educate homeowners on the importance of water-wise landscaping, maximizing green space benefits with less water, and rethinking yard designs to prioritize sustainability. The Scotts Training Institute plays a key role, equipping retailers and associates with expertise on reducing water impacts, which they share with their communities. Additionally, our scientists and horticulturists provide localized water-saving tips through our corporate and brand platforms.
Click here to know more about ScottsMiracleGro's commitment to corporate responsibility.
Key Components of ThinkWaterPositive:
1. Research and Development:
We continuously refine and advance products that reduce water usage and minimize environmental impact. These include water-maximizing treatments, moisture control solutions, drought-resistant ground covers, and precision applicators to prevent fertilizer overuse. Efforts also include introducing slow-release nitrogen, eliminating phosphorus to curb algal blooms, and exploring drought-tolerant alternatives like clover lawns.
2. Partnerships with Environmental Nonprofits:
Collaborating with the National Partner Network, which reaches over 150 million people, we support environmental organizations to promote water stewardship at both national and community levels. For instance, The Scotts Miracle-Gro Foundation partnered with the Alliance for Water Efficiency to develop the Home Water Works Calculator, offering tailored strategies for improving household water efficiency.
3. Consumer Education:
We educate homeowners on the importance of water-wise landscaping, maximizing green space benefits with less water, and rethinking yard designs to prioritize sustainability. The Scotts Training Institute plays a key role, equipping retailers and associates with expertise on reducing water impacts, which they share with their communities. Additionally, our scientists and horticulturists provide localized water-saving tips through our corporate and brand platforms.
Click here to know more about ScottsMiracleGro's commitment to corporate responsibility.
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