Meet Marc: Insights from a Senior Marketing Manager at GoDaddy
Tell us about yourself and your role at GoDaddy
My name is Marc, and I'm a Senior Marketing Manager at GoDaddy. Originally from Cologne, Germany, I have a passion for travel and exploring different cultures, though Cologne will always be my home. I began my journey at GoDaddy eight years ago, starting as a working student at Host Europe while completing my Master's thesis. Host Europe was part of the HEG Group, which was acquired by GoDaddy in 2016. Since then, I’ve held several roles in both local and global product marketing across various brands. My current focus is on the German market, and what excites me most about my role is the constant variety – no two days are the same, and there’s always a new challenge to tackle.
What real-world problems does your team address?
In product marketing, my team serves as a connector between different departments, such as marketing, product management, and sales/care. Our primary role is to ensure smooth communication between these areas, always keeping our customers' needs in focus. This involves creating detailed marketing campaign briefs, assisting with product launches, and understanding the unique demands of the local market so we can adapt our offerings accordingly. Currently, I manage marketing efforts for three different brands within the German market, and one of the most exciting aspects of the job is crafting strategies that meet our customers' specific needs.
What has driven your growth throughout your career?
Empathy, strong interpersonal skills, and effective communication have been pivotal to my professional growth. Bridging different departments requires not only building good relationships but also understanding individual needs. Since we collaborate with people who have varying levels of expertise, it’s crucial to explain things in a way that’s clear and accessible. This fosters better teamwork and efficiency. Developing an understanding of different departments and aligning their goals has been vital to creating a productive work environment, which has fueled my career development.
What advice would you give someone interested in Product Marketing?
Always be open to learning. Product marketing isn’t something you can fully grasp in a classroom, and there are always new trends and ideas to explore. Approach everything from the customer’s perspective—if something is unclear to you, it will likely be confusing for the customer as well, so dig deeper until you fully understand it. Remember, it's okay to not have all the answers, which is why collaboration with experts is so important. The beauty of this role is that you’re always learning something new, making the work continuously engaging.
How does GoDaddy support you in pursuing things that matter to you?
GoDaddy provides excellent flexibility, particularly through its remote work options, which allows me to balance my personal and professional life seamlessly. I work with colleagues from around the globe, from Australia to America, and the ability to work from different locations means I can travel while staying productive. Collaborating with people from diverse cultures not only enriches my work experience but also makes the world feel smaller and more interconnected.
What do you enjoy outside of work?
Outside of work, I enjoy spending time with family and friends, playing football (soccer) and volleyball, and taking part in group activities like cooking. These help me unwind. When I have more time, my wife and I love to travel, exploring new cultures and enjoying sunny destinations, especially to escape the cold winters in Germany. Travel rejuvenates me and often sparks fresh ideas.
Interested in learning more about life at GoDaddy
Check out our GoDaddy Life social pages to meet our team, learn about our culture, and explore career opportunities! Propel your career with us and discover how you can be more than just your job.
My name is Marc, and I'm a Senior Marketing Manager at GoDaddy. Originally from Cologne, Germany, I have a passion for travel and exploring different cultures, though Cologne will always be my home. I began my journey at GoDaddy eight years ago, starting as a working student at Host Europe while completing my Master's thesis. Host Europe was part of the HEG Group, which was acquired by GoDaddy in 2016. Since then, I’ve held several roles in both local and global product marketing across various brands. My current focus is on the German market, and what excites me most about my role is the constant variety – no two days are the same, and there’s always a new challenge to tackle.
What real-world problems does your team address?
In product marketing, my team serves as a connector between different departments, such as marketing, product management, and sales/care. Our primary role is to ensure smooth communication between these areas, always keeping our customers' needs in focus. This involves creating detailed marketing campaign briefs, assisting with product launches, and understanding the unique demands of the local market so we can adapt our offerings accordingly. Currently, I manage marketing efforts for three different brands within the German market, and one of the most exciting aspects of the job is crafting strategies that meet our customers' specific needs.
What has driven your growth throughout your career?
Empathy, strong interpersonal skills, and effective communication have been pivotal to my professional growth. Bridging different departments requires not only building good relationships but also understanding individual needs. Since we collaborate with people who have varying levels of expertise, it’s crucial to explain things in a way that’s clear and accessible. This fosters better teamwork and efficiency. Developing an understanding of different departments and aligning their goals has been vital to creating a productive work environment, which has fueled my career development.
What advice would you give someone interested in Product Marketing?
Always be open to learning. Product marketing isn’t something you can fully grasp in a classroom, and there are always new trends and ideas to explore. Approach everything from the customer’s perspective—if something is unclear to you, it will likely be confusing for the customer as well, so dig deeper until you fully understand it. Remember, it's okay to not have all the answers, which is why collaboration with experts is so important. The beauty of this role is that you’re always learning something new, making the work continuously engaging.
How does GoDaddy support you in pursuing things that matter to you?
GoDaddy provides excellent flexibility, particularly through its remote work options, which allows me to balance my personal and professional life seamlessly. I work with colleagues from around the globe, from Australia to America, and the ability to work from different locations means I can travel while staying productive. Collaborating with people from diverse cultures not only enriches my work experience but also makes the world feel smaller and more interconnected.
What do you enjoy outside of work?
Outside of work, I enjoy spending time with family and friends, playing football (soccer) and volleyball, and taking part in group activities like cooking. These help me unwind. When I have more time, my wife and I love to travel, exploring new cultures and enjoying sunny destinations, especially to escape the cold winters in Germany. Travel rejuvenates me and often sparks fresh ideas.
Interested in learning more about life at GoDaddy
Check out our GoDaddy Life social pages to meet our team, learn about our culture, and explore career opportunities! Propel your career with us and discover how you can be more than just your job.
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