JetBlue’s Attempt At Responsible Tourism Through ‘Buy Informed’

Dailycsr.com – 30 November 2016 – Sophia Mendelsohn reports about responsible tourism, whereby she begins by asking the question as to what really comes to our mind when we think of “an exotic Caribbean vacation”.
 
The answer could maybe range from “beautiful beaches, delicious cuisines, and souvenirs” that we would like bring back home for your loves people. However, Mendelsohn, says that the “JetBlue and the U.S. Fish and Wildlife Service” urges the future Caribbean holiday goers to “Buy Informed.”
 
The content of the same has been created by JetBlue In attempt of supporting “the U.S. Fish and Wildlife Service” hoping to ignite a “dialogue about responsible tourism” and in the process educating travellers about purchasing in an informed manner besides travelling smartly to the Caribbean.
 
While, Sophia Mendelsohn writes that:
“JetBlue is now airing a short film on all flights informing customers of the role they play in protecting Caribbean wildlife and preserving the region’s beauty. The video, featuring local Caribbean conservation heroes, will arm travelers with the right questions to ask when purchasing wildlife and plant-related products”.
 
 
 
References:
ethicalperformance.com