Nielsen’s employees share skill development ideas through Data for Good program
Employees of Nielsen are encouraged to participate in it's Data for Good program, for skill-based volunteering.
These projects and initiatives share Nielsen data, solutions, and talent with non-profit organizations (NPOs) for free in order to make a positive impact, particularly by increasing representation and encouraging inclusion. Data for Good projects are also important in advancing Nielsen's 2024 goal of donating $30 million in total in-kind value for pro bono data donations, public reports, and other support for organizations and topics that are powering a better media future for all people.
Last fall, the company's Corporate Citizenship team asked all employees to share their ideas on how our data and insights could help solve some of the most pressing issues confronting the media industry. The 2022 Data for Good Idea Challenge gave dozens of Nielsen employees from around the world the opportunity to share their visions for how Nielsen data, solutions, and talent can creatively power a more inclusive media future that works for and represents all people.
Our employees rose to the occasion admirably! Ideas submitted by teams from ten countries explored how to measure audience and influencer diversity, how to assess news source credibility, how to account for the media's influence on mental health, and much more.
The Idea Challenge concluded with six finalist teams presenting their ideas to a panel of senior leader judges in a live event. • "The Nielsen Climate Content Rating" suggests a report and content metric on scientific content in extreme weather reporting. Jocelyn Azada, Director, Business Diversity, ESG, and Risk; Dana Siler, QA Engineer, Product Leadership; and Emily Baker, Data Scientist, Local TV Panels submitted the idea.
These projects and initiatives share Nielsen data, solutions, and talent with non-profit organizations (NPOs) for free in order to make a positive impact, particularly by increasing representation and encouraging inclusion. Data for Good projects are also important in advancing Nielsen's 2024 goal of donating $30 million in total in-kind value for pro bono data donations, public reports, and other support for organizations and topics that are powering a better media future for all people.
Last fall, the company's Corporate Citizenship team asked all employees to share their ideas on how our data and insights could help solve some of the most pressing issues confronting the media industry. The 2022 Data for Good Idea Challenge gave dozens of Nielsen employees from around the world the opportunity to share their visions for how Nielsen data, solutions, and talent can creatively power a more inclusive media future that works for and represents all people.
Our employees rose to the occasion admirably! Ideas submitted by teams from ten countries explored how to measure audience and influencer diversity, how to assess news source credibility, how to account for the media's influence on mental health, and much more.
The Idea Challenge concluded with six finalist teams presenting their ideas to a panel of senior leader judges in a live event. • "The Nielsen Climate Content Rating" suggests a report and content metric on scientific content in extreme weather reporting. Jocelyn Azada, Director, Business Diversity, ESG, and Risk; Dana Siler, QA Engineer, Product Leadership; and Emily Baker, Data Scientist, Local TV Panels submitted the idea.
- "Non-Binary Genders in Survey-Based Products and Models" proposes a framework for collecting, analyzing, and reporting on non-binary genders in surveys. Bert de Bruijn, Lead Data Scientist, Campaign Analytics, proposed the idea.
- “Making Mental Health a Media KPI” proposes a new metric to make mental health a standard media KPI. The idea was submitted by Maria Daniela Isea, Client Services Manager Measurement; Cory Weeks, Director of International Expansion, TVTY; and Maira Barcellos, Country Leader Measurement Spain and Portugal.
- “We are always looking for new ways to power a better media future for all people,” said Christine Pierce, Chief Data Officer, and one of the executive sponsors of the Cares Business resource group, who served as a judge for the Challenge. “The Data for Good Idea Challenge was an exciting opportunity to hear creative ideas from across the company. It was truly inspiring!”
To know more on Nielsen’s community efforts, click here.
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