Bacardi celebrates Women History month, highlights women founders
In honor of Women's History Month, we're highlighting three Bacardi female founders who paved the way for women to thrive in an industry traditionally dominated by men. Learn about the fearless women who empowered their families and communities while paving the way for their spirits brands to become global icons:
- Doa Amalia Bacard Moreau was an extraordinary wife, mother, entrepreneur, and matriarch of the Bacard family in Cuba, dedicating her life to the success of her children and BACARD rum. She was also the marketing genius behind the BACARD bat: it was her idea to incorporate this symbol of good health, luck, and family unity into her family's rum brand. The iconic bat is still one of the most recognizable spirits logos in the world today.
- In the 1860s, Anne Rosine Noilly Prat became the sole leader of the NOILLY PRAT French vermouth company, at a time when women were rarely in positions of business leadership. Under her leadership, the company expanded rapidly into new markets around the world. In her spare time, she was active in her local Red Cross, founded educational institutions for children in Marseille, and assisted others during the 1884 cholera epidemic.
- Jane Dewar devoted her life to her family's whisky business, all while raising a slew of children who went on to live full lives, giving back to their community and becoming involved in business and politics. Jane collaborated with her son John Alexander to ensure the survival of DEWAR'S - the world's most awarded blended Scotch Whisky.
The journey towards equity continues: at Bacardi, we are more committed than ever to unleashing the potential of current and future female talent. Discover why Bacardi was named one of Forbes' 2022 Top Female Friendly Companies.
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